Media and entertainment industry is going through its golden period. The students of Media sciences both at the undergraduate and the postgraduate level have vast opportunities in this vast communication industry.
Top B.Sc. schools in Kolkata is focused on creating students through their industry centric curriculum. If we compare the scenario of Indian media with the world media, we can visualize that there has been a tremendous increase in the quantity and quality of the media outlets. Media in India today is not in an isolated state but forms a part of the ever widening Entertainment and Communication industry. The media industry is undoubtedly the most prospective sector for the entire economy and is also making high growth strides. The Indian Media and Entertainment has carved its strong niche in the global market. This industry is in its strong phase of growth which is well supported by consumer demand and improvement in revenues from the advertising industry. It is also largely driven by the increasing digitization of communication platforms and higher internet usage over the last 10 years. Internet has evolved as the mainstream media for entertainment for most of the people in the society.
What is the future of the Indian Media students and Industry?
According to the statistics of the Indian Media and Entertainment sector, the industry is growing at a compound annual growth rate of 13.9 percent which is going to touch Rs 2.42 trillion by the year 2021. The revenue from the advertising end is also expected to grow at a rate of 15.3 percent to Rs. 1.08 trillion. Over the financial year 2016- 21, the radio industry is likely to grow at a rate of 14. 7 percent and the print media comprising newspapers, books and magazines is expected to grow at a rate of 7.3 percent. India is also one of those countries in the world which has the highest spending and fastest growing advertisement industry. The expenditure on advertising is also expected to grow at 12 percent.
The television segment still continues to hold the highest share of spending accounting for 41 percent of the complete market share and is still growing by 10.3 percent per annum.The advertising spending in the print industry is also expected to grow by 5.7 percent. The foreign direct investment inflow in the Information and broadcasting sector of Indian economy in the period from April 2000 to March 2017 stood at 6.49 billion US Dollar. This data was released by Department of Industrial policy and promotion. The Indian Media and Entertainment industry is truly on an impressive growth path where it is expected to grow at a faster rate than the global average rate. From the perspective of Media Science studies in our country, several prestigious educational bodies and corporate groups are generating massive batches of students passing out in Media Sciences, Journalism, Mass Communication, Advertising, Public relations and many more related areas. The salary received by the candidates passing out in varied Media and Communication Industry is also not less in comparison with pass outs in Hospitality and Business Management. The infrastructure of the educational platforms providing degrees in Media Science is also spectacular where students are learning Modern theory and Industry relevant practices.
Top M.Sc. Schools in Kolkata have made the entire scenario of Media science education as much challenging and demanding like the fields of Engineering, Medicine, Management and Information technology. The future of Media studies in India is not only bright but it also gradually becoming the navigator of the entire World Media education and practice scenario.
Author bio- Professional writer, compiler and translator for major English publishing houses in management, commerce, humanities, social sciences, technology, general sciences and miscellaneous subjects. Faculty, content writer and developer of major tutorial homes and info tech enabled platforms in technology, management, commerce, social sciences, humanities, general sciences and professional studies. Chandigarh kala Kendra classical music-vocal degree holder. Stood first in professional English communication and writing from British Institute. Occasional singer and performer of modern and film songs in Bengali and Hindi. All India youth mock parliament and Ramcharitmanas recitation winner. Alumni of Bhavans institute of management science and contributor in publications of Bharatiya Vidya Bhavan society.