The internet revolution changed the world within two decades. A blessing to millions and a curse to hundreds, this one infrastructure changed billions of lives around the world. Social Media then used the internet and created a whirlpool of digitization of everyday life of each and every individual. The social media world dominated by Facebook meant less time on calls, less time on texts and more investment in images and videos. From WhatsApp to Instagram this became the norm. To lessen text # aka hash tags became not only the dominant feature but also the common threads and links to connect with people of mutual interest or fields. Every attempt to reverse this failed. The human brain and the primordial instinct of human beings remember everything through the 5 primary senses, the chief of which is vision. The retention of an incident or anything for that matter is remembered via images first. Images are the reference point to feelings and emotions, thoughts and actions. Without images the world of text single handedly cannot be of high value. This is mainly due to less and less time as every schedule of individuals became saturated in professional and personal lives. The habit of reading was revolutionized via Street Libraries, Reading Clubs and millions of patrons around the world but the majority of the population, billions around the world are today mainly image and “less text” consumer. You can try this exercise yourself, write a 1000 word article without a picture and one with a picture, see which one gets more visibility and likes.
Attention is where the action is and today the internet has grabbed attention span of billions via a dopamine hit of likes, shares, exciting videos, images, buying and selling of products, comments, chats – in other words, all the happiness of the world is within your fingertips without you having to move anywhere. With a massive flip side to this lifestyle, the truth however remains that photographs are louder than voice.
Voice mainly in two forms: the recorded voice and the opinion voice via text.
This is how Photographs beat Recorded Voice.
Often in seminars, workshops of B.SC colleges in Kolkata that has mass communication as its major or degree it is told that – People remember what has been seen more than what has been said. What has been said is mainly a subjective view or an opinion or a mandate or statement of a person but an image if not dabbled with, speaks the truth in various forms. It might have various interpretations but it does confirm the existence of the story minus the tricks of post production which leaves room for controversy. Nevertheless an image strikes more and sticks more than voice. In a fast paced world, where everyone is hooked into their phones, their routines, their beliefs there’s almost no time to initiate a conversation with anyone or gain trust with anyone without a clear cut intention or a purpose. Any attire which speaks a lot about you and your background, the self branding itself will be a testament of who you are and speak something about your background – Artist, Businessman, Sportsman, Lawyer, Doctor etc. In the noise of the outside world photographs and visuals can itself go a long way.
The Best B.SC Colleges in Kolkata will also in their Advertising courses tell you that Billboards and campaigns are image heavy and have less text for a reason. It sells time. Unless and until you sell time or anything of value to your desired target audience there’s almost no space to create a common ground. What will your TG buy? Leave alone the high profile TGs who are driving by in their high end cars and noticing your ads. What do they notice? Do they have the time to read? Or should you create a value via Self Branding and Photographs first. I’ll end with this food for thought.
About Samrat:An editor for various publications and a faculty of Media Science at iLEAD, Samrat after a decade of dating and impressing the world of media can often be seen on Sundays at various Kolkata cafes with a guitar, diary and microphone. Literature, jazz music and thunderstorms helps him write poetry, reports and movie scripts which gets him compliments, published articles and awards from various countries at his doorstep when he least expects them. He has a fetish to emcee, teach and sometimes sing on stage and also completed courses in Photography and French (DELF A1) with distinction. Fitness, fashion, education and academics lures him although he can be a glutton for Bengali and Italian food, a talkative movie buff and financial philosopher during weekends.